LinkedIn can be incredible when it comes to networking and asking for referrals for new opportunities. But, how do you ask the right way? See our tips on how to ask for a referral and make it count!
Hello Loves! Previously, we shared some tips about how to update your LinkedIn profile in 2019. LinkedIn’s platform (which I love!) is a huge help when it comes to networking, career insight, and professional development in general. One amazing features of LinkedIn is the ability to connect with others especially when it comes to your job search.
Recently, I received this message from someone in my network:
See anything wrong?
I get a some messages like this every now and then I’m ALWAYS confused on how we got here. LinkedIn can be incredible when it comes to networking and finding new opportunities but when you start things off like this, you’re immediately setting yourself up for failure.
Today, I’m sharing some must-dos when asking for a referral on LinkedIn. Because this ain’t it.
Don’t: Just ask anyone
Do: Know your audience
This seems to be the key in a lot of situations. Before sending a message, take a look at the person’s profile and ask “Does this even make sense?”. Does the person work in the same department? Does the person you’re reaching out to know the HR contact? Does your contact like working at the company? A referral is a great way to get in the door but make sure you’re talking to the right person.
Don’t: Ask someone you don’t know
Do: Make a connection
I’ve met quite a few people in the past 15 years. From internships, networking organizations, and other functions, it might be difficult for me to recall exactly where I met you. Jog my memory. The first thing you should do is (re)-introduce yourself and mention where you and the other person know each other from. Whether it be high school, a college class, or maybe a networking event, provide some context. If you don’t know this person, mention how you got connected. Maybe a friend recommended them as a contact, so leverage that relationship. It’s also smart to make sure they’re on good terms.
Don’t: Cut to the Chase
Do: Take your time
I’m sure you might be anxious about getting the ball rolling to find a new opportunity. But in this case, slow and steady wins the race. It’s very abrupt, and dare I say rude, to flat-out ask someone for a referral. If you ran into this person on the street would you just say “Hi! Please refer me for this job”. No, hopefully you wouldn’t. Take a few messages to ask about their careers, mention a recent promotion, or even simply ask if they think the role will be a good fit. After you get to know each other a bit (setting up a quick 20 minute phone call can be sufficient), ask for the referral. The thing with referrals is that someone is putting a piece of their career on the line. They will want to make sure it’s a good fit and that you would be a good employee. Chatting before hand can help the person vouch for you.
Don’t: Assume they’ve been keeping tabs
Do: Tell me why you’re interested
The big way people get asking for a referral wrong is that they don’t provide ANY context on why they are applying for the role. I can’t refer you if I don’t have a clue what you’re about. Share what you’ve been up to, why you’re interested in the role, and how your skillset stacks up to the job description. It also wouldn’t hurt to mention how you see yourself developing and growing at the company in the future. Get your story out there so when you get referred, the person can have something to say.
Don’t: Use a pre-made message
Do: Be Personal
This may seem like a no brainer, but many people just simply send the template LinkedIn provides without editing or adding any personal message. The LinkedIn template is a great starting point but it’s not designed to click a few buttons and then press send. Someone further along in their career might get at least 5 requests a week. You wouldn’t want yours to look the same would you? Take the extra 10 minutes to write a personalized message (using the tips above and the template below) to stand out.
Here’s an example of what a good referral requests looks like:
Hi Sydney,
I hope all is well! I can’t believe how far we’ve come since Mr. Smith’s English 201 class. I always remembered you making some great points during discussion. I’ve been keeping a few tabs on fellow classmates and see you’ve had some great success at <Referral’s Company>. Can you believe it’s been nearly 5 years?
I came across <Position You Want> at <Referral’s Company> and I think I could be a potential candidate the role. I have gained a lot of experience in <List some relevant skills> while working at <Current Company>. These skills are a large requirement of the <Position You Want>. I would love to hear more about your experience at <Referral’s Company> to learn more about the culture and how my skills stack up. Would you mind chatting with me to share your insight and a possible referral?
Thank you so much for your time and I look forward to speaking with you!
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Don’t: Cut to the Chase
